Sales & Quota Attainment Calculator
Estimate your team's current quota attainment, quantify the revenue gap, and model what happens when you help every rep sell more like your top performers.
Results Summary
With 10 reps at an average quota of $1,000,000, your team is currently generating $6,000,000 in bookings at 60% attainment. If you can increase attainment to 80%, your team could generate $8,000,000 – unlocking an additional $2,000,000 in annual revenue.
Quota attainment is the percentage of a sales rep's or team's assigned quota that has been achieved within a given period. It's one of the most important metrics for measuring sales performance and forecasting revenue.
Quota Attainment (%) = (Actual Sales / Quota) × 100
For example, if a rep has a $1,000,000 annual quota and closes $600,000 in deals, their quota attainment is 60%.
- Revenue Predictability - Consistent attainment across your team makes forecasting more accurate and reliable.
- Headcount Planning - Understanding attainment patterns helps you plan hiring and capacity more effectively.
- Enablement ROI - Tracking attainment improvements shows the impact of training and tools investments.
- Ramp Expectations - Setting realistic attainment targets for new hires helps manage expectations and reduce churn.
- Board & Investor Conversations - Attainment metrics are key indicators of sales team health and go-to-market efficiency.
The revenue gap calculated above represents the cost of under-execution. This isn't hypothetical money – it's revenue you're already paying for through headcount, quotas, and infrastructure. The question is: how much of that investment is actually being realized?
Most sales teams have a significant gap between their average performers and top performers. Closing even part of that gap can unlock substantial additional revenue without adding headcount.
Reduce Ramp Time
Get new reps to full productivity faster with structured onboarding, playbooks, and access to institutional knowledge from day one.
Turn Methodology into Real-Time Guidance
Don't just train on MEDDIC or your sales process – embed it into the tools reps use every day so it shows up in the flow of work.
Capture and Reuse Tribal Knowledge
Your top performers know things that aren't written down anywhere. Capture their winning approaches and make them available to the whole team.
Automate Meeting Prep
Reps spend hours researching accounts and preparing for calls. AI can do this in seconds, freeing up time for actual selling.
Provide In-the-Moment Coaching
Don't wait for quarterly reviews. Give reps actionable feedback and guidance while deals are still in play.
Close the Attainment Gap with GTM Intelligence
Improving attainment isn't just about hiring more reps or running more training. It's about how well your team executes in real deals.
RevWiser is an AI-powered GTM Intelligence Platform that connects your product knowledge, sales methodology, and live deal context into actionable guidance – so more reps perform like your top 10%.