Sales Performance Tool

Win Rate Impact Calculator

See how even small improvements in win rate can translate into significant additional revenue and deals won.

Win Rate Calculator
25%
+5%

New Win Rate: 30%

Impact Analysis

Annual Opportunities400
Current Deals Won100
Additional Deals Won+20
Annual Revenue Uplift$1,000,000
Revenue per 1% Improvement$200,000

A 5% win rate improvement means 20 additional deals closed and $1,000,000 in extra annual revenue.

What Is Win Rate?

Win rate is the percentage of opportunities that you successfully close. It's one of the most important sales metrics because it directly impacts revenue and indicates sales effectiveness.

Win Rate (%) = (Deals Won / Total Opportunities) × 100

If you close 25 deals out of 100 opportunities, your win rate is 25%.

How to Improve Win Rate

Better Qualification

Focus on opportunities that fit your ICP. Better qualification means less time wasted on deals you can't win.

Deeper Discovery

Understand the prospect's true needs, timeline, and decision process before proposing solutions.

Handle Objections Better

Prepare for common objections and practice responses. Most objections are predictable.

Consistent Follow-Up

Many deals are lost to competitors who simply followed up more consistently.

Deal Coaching

Regular deal reviews with managers help identify risks early and course-correct.

Improve Your Win Rate with AI

RevWiser analyzes your deals and provides real-time guidance to help you close more.

Frequently Asked Questions

What is a good win rate?
B2B win rates typically range from 15-30%, with top performers hitting 40%+. It varies by industry, deal size, and sales cycle length.
How much can I realistically improve win rate?
A 5-10% improvement is realistic within a year with focused effort. This can represent millions in additional revenue.
How should I measure win rate?
Measure from opportunity creation to close. Be consistent about when you count an opportunity as created and closed.
What factors most impact win rate?
Lead quality, discovery depth, competitive positioning, and sales rep skill level are the biggest factors.

Related Tools