Sales Funnel Conversion Calculator
Reverse-engineer your sales funnel. Start with your revenue target and calculate exactly how many leads, MQLs, and opportunities you need.
Conversion Rates
Your Funnel Requirements
To hit $5,000,000 in revenue, you need 6,667 leads to generate 100 closed deals.
Reverse funnel planning starts with your revenue target and works backward through each funnel stage to determine how many leads you need at the top.
This approach ensures your marketing and sales efforts are aligned to hit specific revenue goals rather than just generating activity.
Top of Funnel (Leads)
Focus on quality over quantity. Better targeting reduces the number of leads needed.
Middle of Funnel (MQL/SQL)
Improve lead scoring and qualification criteria to pass only ready-to-buy leads to sales.
Bottom of Funnel (Close)
Optimize your sales process, demo quality, and follow-up cadence to improve close rates.
Overall Funnel Health
Monitor conversion rates at each stage. A 10% improvement anywhere compounds through the funnel.
Optimize Your Funnel with AI Insights
RevWiser helps you understand where deals get stuck and how to move them forward.